Trust and Privacy Best-Practice Diagnostic Tool

This tool is designed to help you benchmark your company’s performance in the area of consumer trust and data privacy. It is based on a multiyear study of companies’ best practices, as well as a consumer survey that included the US and five European countries and a company survey that spanned the globe. To read more about the results of our research, see “Bridging the Trust Gap: The Hidden Landmine in Big Data,” “Bridging the Trust Gap: Why Companies Are Poised to Fail with Big Data,” and “Bridging the Trust Gap: How to Become a Trusted Data Steward.” These BCG articles find that companies with robust data stewardship practices will not only mitigate the substantial risks of data misuse but also stand to gain a sustained competitive advantage.

Trust and Privacy Best-Practice Diagnostic Tool